Over the last couple of weeks I have been focussing on our wedding planning, mainly sending the invitation wording over to the stationers to start work on our designs. I'm really looking forward to seeing our initial designs!
As a result my poor blog has been a little neglected, both with content and with its re-design. I started to put together some ideas for new logos last year in an attempt to refresh the design, but I never really got started. However, after starting to read the fantastic Fiona Humberstone's book 'How to Style Your Brand' I have been inspired to make a start and do it properly.
I sat down one evening and went through the first exercise in the book, and wrote down everything I wanted the blog to be. I love getting my ideas down on paper, it makes them much more realistic and I feel like I have more of a focus now to make the blog as good as it can be.
Originally I thought I wanted a very graphic hand drawn logo with a watercolour background, and I started experimenting with calligraphy and colours, but as I got more into my embroidery, I realised I was neglecting something that has become a passion. As a result I have changed the idea and have decided to embroider my logos and elements before digitising them to add texture and the handmade touch I love.
Recently with my pictures I've tried experimenting with different shapes, styles and wording to make my offering a little more modern, so hopefully these will appeal to a younger audience. I'm really hopeful I can do another craft fair this year, so hopefully a wider product range will attract more Customers and give me a chance to gather some feedback.
I'll keep you posted on how my re-brand goes, hopefully interspersed with lots more stitching and design ideas!
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